Professional Experience

• Developing UX/UI design, research, benchmarking, auditing, wireframing, and creating design solutions for company websites to enhance the digital experience of the company’s platforms.
• Implementing SEO improvements for existing websites aimed at increasing traffic and elevating ranking vis-à-vis competitors.
• Provide support to all company divisions in the creation of Landing Pages for regional campaigns.

Marketing & Communication Specialist | February 2024- September 2024

• Developed internal and external content for social media and websites.
• Designed digital graphics for social media and printed materials.
• Assisted in communication for event planning, outreach, digital campaigns, and social media to enhance effectiveness.
• Collaborated on a comprehensive marketing campaigns to enhance communication materials for community events.
• Assist in external corporate communications such as earned media, public relations, sponsorship involvement, and media inquiries.

• Played a vital role in redesigning the company’s website, resulting in a 20% increase in website traffic and conversions within the first month.
• Produced high-quality assets across various mediums, such as landing pages, microsites, support images, graphics, infographics, micro-animated content, and event experiences, enhancing the customer experience.
• Led the development of the company’s flagship event website, overseeing the entire process from wireframes to high-fidelity designs, and integrating captivating micro-animated content, resulting in a remarkable 20% boost in engagement and attendance.
• Collaborated with cross-functional teams, including creatives, marketers, and product leaders, to ensure brand consistency across all communication channels, especially the web.
• Assisted in UX/UI design for various web platforms and solutions, improving the digital experience of the company’s platforms.
• Designed and executed successful email marketing campaigns to nurture leads and engage customers.
• Regularly optimized website content to improve search engine rankings and drive organic traffic.
• Managed the company website, overseeing design, user experience, development, and maintenance processes to align seamlessly with brand aesthetics and user-friendly practices.
• Continuously monitored website performance using tools like Site Improve, expertly analyzing user behavior and optimizing user journeys to increase conversion rates.

• Researched and created Journey maps and user flows for an App of a Mexican bank.
• Collaborated with the UX team to design the UI for this app.
• Created marketing strategies for Bank Insite products.
• This was a short project that only lasted 3 months.

Art & Advertising Manager | 2007 – 2015

• Built and led a proficient design team.
• Deliver strong visual design and marketing material to help stakeholders achieve company and marketing goals, including brand awareness, and attendance effectively targeting specific markets.
• Coordinate with outside agencies and vendors on print projects for events and advertising and marketing materials.
• Operate within tight timelines to deliver finished, high-quality designs on time.
• Contributed to the growth and recognition of the five brands under the company, solidifying the position as the leading entertainment company in Baja.

• Demonstrated expertise in designing and developing corporate websites, landing pages, e-commerce sites, and email blasts for over 30 clients across various industries including tech, retail, entertainment, food & service businesses.
• Assumed end-to-end management of a wide array of digital design projects for marketing teams as a consultant, resulting in a remarkable 20% increase in client satisfaction.
• Successfully crafted brand identities and captivating graphics, encompassing project management, printing, swag design, marketing strategy, corporate design, and ad campaigns to amplify social media engagement by an impressive 30% for multiple clients.
• Played a pivotal role in designing book covers for contemporary Mexican authors, while actively contributing to the editorial design of digital assets, magazines, brochures, and printed communications and effectively managed printing logistics for these materials.
• Beyond my regular workload, I also extend my services to diverse clients from the USA, Canada, and Mexico during my free time, allowing me to expand my capabilities and cater to a wider range of clientele.

areas of expertise